Identification and Analysis of Prominent Indicators in the Evaluation of Export Strategies in the Cement Industry

Document Type : Regular Article


1 Assistant Professor, Faculty of Management & Accounting, Payame Noor University, Tehran, Iran

2 MSc, Faculty of Management & Accounting, Payame Noor University, Tehran, Iran


One of the export goals of the country in the above documents is to develop the export of non-oil goods and get rid of the export of raw materials. The cement industry is one of the producers of non-oil products, which has a very high potential in the field of export. Based on this, the aim of this article is to identify the appropriate indicators for evaluating export strategies in cement industries and then evaluate and determine their importance. In this article, in order to calculate the importance coefficient of indicators for evaluating export strategies in cement industry, the opinions of cement industry experts were used. And then using the Shannon technique, data analysis has been done. According to the studies and analyzes of the data obtained in this research Government and customs laws, export laws as the most optimal and best criterion or in other words the most important criterion and then cost savings are ranked as effective indicators respectively.


Main Subjects

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Volume 1, Issue 1 - Serial Number 1
December 2021
Pages 59-68
  • Receive Date: 09 August 2022
  • Revise Date: 11 October 2022
  • Accept Date: 12 October 2022
  • First Publish Date: 12 October 2022